Master Performance Marketing
Master Performance Marketing from fundamentals to advanced: Google Ads, Meta Ads (Facebook & Instagram), landing page optimization, analytics tracking, and campaign scaling. Learn to drive measurable results, optimize ROI, and build high-converting digital marketing campaigns.
Mohammad Shahid
Full Stack Developer & AI Expert | Performance Marketing Specialist | 5+ Years Teaching Experience
About This Classroom Program
This comprehensive Performance Marketing course is designed to take you from beginner to expert in running data-driven ad campaigns across Google, Facebook, Instagram, and beyond. You will learn how to set up accounts, conduct keyword research, write high-converting ad copy, target audiences precisely, track conversions, analyze performance with Google Analytics 4 and Google Tag Manager, and scale campaigns profitably. With hands-on projects and real-world case studies, you'll be ready to manage marketing budgets and drive business growth.
Program Duration
Class Size
Batch Options
Location
What You'll Learn
- Understand digital marketing fundamentals and marketing funnels
- Map customer journeys and define key performance metrics (KPIs)
- Set up and manage Google Ads Search & Display campaigns
- Perform keyword research and write effective ad copy
- Create and optimize Meta (Facebook & Instagram) ad campaigns
- Build targeted audiences, retargeting strategies, and lookalike audiences
- Design high-converting landing pages and optimize CTA
- Apply conversion rate optimization (CRO) and A/B testing
- Track campaigns using Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Integrate pixels, set up event tracking, and measure ROI
- Scale campaigns using budget optimization and automation techniques
- Implement remarketing, funnel optimization, and marketing automation
Prerequisites
- Basic computer and internet knowledge
- No prior marketing experience required
- A Google account and willingness to learn ad platforms
- Interest in data-driven marketing and analytics
Classroom Session Plan
Hands‑on, in‑person sessions led by expert instructors
Why Choose In‑Person Learning?
Peer Collaboration
Work in groups, share ideas, and learn from diverse perspectives.
Instant Doubt Resolution
Get real‑time answers from instructors and peers.
Campus Experience
State‑of‑the‑art labs, dedicated study spaces, and networking.
How to Join
Fill Inquiry
Submit your interest via the form
Counseling & Assessment
Get guidance and take a skills assessment
Enroll & Start
Complete admission and begin your journey
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